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In my earlier post titled Cherie Blair on Vladimir Putin I included a picture of Putin holding a rifle whilst “hunting” and with his shirt off.
Now he’s done another publicity stunt; have a look at these photos from The Independent:
This is clearly a publicity stunt, and I find the idea of a Prime Minister willing to pose without a shirt unsettling, but presumably Putin’s public relations people knows what appeals to Russians.
What elements of these photos are important in a publicity sense?
- muscles and a body that’s apparently in pretty good condition for a 57 year old
- military style clothing, conveying strength, power, and force
- a rustic, rural, bucolic, sylvan, arcadian setting
- back to basics/the simple life, in the form of horses and fire (presumably Putin is preparing firewood)
These photos probably convey deeper meanings to Russians, but I’m sure that you get the drift. There is a widely held opinion that Russians like strong leaders, and if that is true the warrior-farmer, son-of-the-soil-of-Mother-Russia image conveyed here is right on the money.
There’s also an interesting parallel with one of the traditional publicity stunts of American presidents, i.e. inviting the press to take photos that show the President of the United States of America on his ranch getting his hands dirty with soil instead of the blood of foreigners.
Vladimir Putin is a former KGB officer, and I believe that he is still a thug at heart, just at American presidents are thugs at heart. Publicity stunts may hide the truth, but they will never change it.
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